News / Events


COLOR OF THE YEAR 2014 : “RADIANT ORCHID”


15/01/2014

This news has been  in the air since the last weeks of 2013 and  then it is actually a notice that curious people and professionals are always waiting for with great enthusiasm.

 We are talking about the color of the year, a choice that Pantone Color Institute decreed.

 Violet is the color of the year 2014, to be more precise, Radiant Orchid variant , because it is rich in charming ,vital and energetic notes.

Violet has the power of “inspiring imagination, creativity and originality. An invitation to innovation addressed to contemporary society. From emerald green meant as hope of growing, renewing and prosperity in 2013, to confidence and energy in future welfare”.

So, in the months to come, this color together with its wonderful mix of shades is invading completely all fashion and furnishing , design and cosmetics fields, close together with shades such as green , turquoise and yellow…

From emerald green meant as hope of growing, renewing and prosperity in 2013, to an incentive for creativity and originality in 2014 ” Is it a wish to the world?

Yes, of course it is. It is a wish to the entire world  for sure – there’s always been this purpose behind The Color of the year. Our main idea is inspiring creative values, hope and encouragement and identifying  a color that can make all our purposes true!

Laurie Pressman, Pantone Color Institute Vice-President, said that.

A forward-looking view  then, the same one CTA has had, since it introduced in its MAGAZINE collection some models in violet shades variants, thus anticipating tendencies and promoting this confident addressed  vision in  energy , faith and innovation in the future.